What is an Admiral Elite Club?

The Admiral Elite Club Programme is designed to provide grassroots football clubs with a professional, end-to-end teamwear solution, combining exceptional service, industry-leading products and the heritage of one of football’s most iconic brands.

Through the programme, clubs benefit from the quality, innovation and rich history of Admiral, helping them enhance their identity on and off the pitch while ensuring players, coaches and supporters have access to premium teamwear and apparel

What Do You Get?

Upfront Gift of Kit (GOK) Allowance provided at the start of the contract:

• 15-Team Club: £1,500 GOK (RRP)
• 25-Team Club: £2,500 GOK (RRP)
• 35-Team Club: £3,500 GOK (RRP)

£75 Club Shop Voucher for each team manager (one voucher per team)

Exclusive 10% Discount on custom Kit Builder shirts

• Juniors: £18
• Adults: £24 inc. VAT

25% Off RRP on all stock items and embellishment prices

Fully Managed Club Shop featuring:

• 25% Off RRP
• 10% GOK Rebate credited quarterly

Why Join The Team?

Bespoke Kit Access: Fully bespoke kit designs created exclusively for your club with 3D models to share with the team.

Stock Teamwear: Full kits and training wear are in stock now and available immediately. Check out the full range here.

Priority Lead Times: Priority production scheduling, reorder protection for existing designs and emergency top-up stock support when needed.

Club Shop: A dedicated online club shop for players, coaches, parents and supporters to order official Admiral Sports products with ease.

Account Manager: A dedicated Admiral Sports contact to support your club with orders, launches, artwork and ongoing account management.

Club Growth Support

Admiral Elite Clubs benefit from a range of club growth and marketing support designed to help elevate the club both on and off the pitch, including:

• Club-specific posts across Admiral brand channels

• Professionally designed social media graphic packs and templates for fixtures, results, signings, and club announcements

• Bespoke kit reveal campaigns and launch graphics

• Bespoke kit launch photography

• Club photography days for high-quality team and player imagery

• Sponsor presentation templates to support local sponsorship opportunities

• Promotion across Admiral Sports social media and marketing channels to increase visibility within the grassroots football community

These benefits are designed to help clubs enhance their profile, engage supporters, attract sponsors, and showcase their identity throughout the season.