In The Studio | Admiral SS25
For our latest campaign, we stepped into a space where football culture, music, and sportswear fashion collide — the studio. Set in a music production space thick with analog charm and creative energy, the shoot brought together two culture-shaping figures: Jonah Cozens Allen, Stonewall FC player and A&R/promoter at Ghost Music Group, and Max Williams, lead singer of London punk band Rifle.
The Spring/Summer 2025 collection is a tribute to this intersection — where sport meets sound, and classic silhouettes are reimagined for a new generation. It’s a range that draws on Admiral’s deep-rooted heritage in football, while embracing the rhythm and rebellion of music culture. A fusion of athletic aesthetics and everyday wear, designed for those who live at the crossroads of movement and expression.
In the studio, Jonah and Max moved through the space in key SS25 pieces — vintage-inspired track tops, t-shirts and sweatshirts, through football shirts reworked for the streets.
The colour palette reflects a season in transition: bold burgundy and navy for spring, fading into summer’s sky blues, clean whites, and brighter hues.
More than just a photoshoot, this was about storytelling. About how football and music — two cultural pillars — shape not just how we play or what we listen to, but how we dress, connect, and express ourselves.
