England's Most Scenic Football Club - Ambleside United
To launch our new AW24 collection we chose the breathtaking backdrop of the Lake District's rolling hills at Hillard Park, Ambleside United’s home ground since the 1940s, to celebrate football’s inclusivity and connection to the natural world.
Lake Windermere was ranked the ‘number one best view in the UK’ and begins just one mile to the south of Hillard Park. However, Ambleside United’s picturesque ground was not only chosen for its scenic beauty, but also has historical significance as we designed their league-winning kit in the 1970s, a reflection of how the brand’s presence can be found at all levels and corners of the footballing world. The ground was renamed in the 1990s in honour of local benefactor Ana Hillard, and this community-oriented club still embodies the feeling that football truly belongs to everyone.
With this collection and the setting we celebrate the brand’s deep-rooted connections to all levels of football and the beauty that lies not only on the pitch but also in the surrounding landscapes and in the design of the apparel itself. This collection captures the essence of football’s inclusivity and the unique bond between the sport, its players, and its fans.
Available now.
