Coventry City x Admiral 50th Anniversary Collection

At a time when tradition and restraint defined football design, Coventry City and Admiral chose a different path. When the Sky Blues stepped onto the pitch wearing a bold new shirt in 1975, shaped by a striking hourglass design, it demonstrated what could be achieved by moving away from convention and embracing a more fashion-forward approach. This was a kit that challenged expectations and set a new standard for others to follow.

The shirt quickly became a symbol of innovation. Worn by club greats such as Tommy Hutchison, it captured the fearless spirit of the team and established a visual identity for the Sky Blues that was impossible to ignore. The vivid sky-blue body, framed by dramatic contrast lines, was instantly recognisable and remains unforgettable.

Fifty years on, that story is told once more.

The Coventry City 50th Anniversary Shirt faithfully revives the groundbreaking 1975 design, bringing it back with the same boldness that made it iconic. The classic sky-blue base is framed by Admiral’s instantly recognisable navy and white tramlines, honouring the original silhouette while delivering a premium modern finish.

This release is more than a remake. It is a tribute to a defining moment in Coventry City history. Each shirt is individually numbered, limited to just 1,975 pieces and presented in a special edition collection box.

The collection is further expanded with a commemorative t-shirt featuring the iconic hourglass design, alongside a rain jacket and special edition tracksuit. Each piece draws inspiration from the original kit and training range released by Coventry City and Admiral in 1975.

Coventry City 50th Anniversary collection is available now.