Burton Albion Home Shirt 2026 Campaign

Burton Albion and Admiral Sports are proud to unveil the club's new 2026/27 Home Shirt, a design that celebrates the town's heritage while delivering a modern look for the season ahead.

Every element of the shirt has been carefully considered, balancing contemporary performance with subtle nods to Burton's history. Rather than relying on bold graphics or obvious references, the design rewards those who take a closer look, with details that reflect the identity of both the club and the town it represents.

One of the shirt's defining features is the knitted Staffordshire Knot, incorporated into the neck and cuff ribs. As one of the county's most recognisable symbols, it provides a refined tribute to Staffordshire while acknowledging Burton's proud industrial roots and the community that has shaped the football club for generations.

The accompanying campaign imagery continues that storytelling.

Featuring Burton defender Finn Delap, the creative pays tribute to the horses that once played a vital role in Burton's world-famous brewing industry, transporting barrels across the country during the town's industrial heyday.

"We wanted every detail of the campaign to have purpose," said Theo Hamburger, Head of Sales & Marketing at Admiral Sports.

"The horse isn't there to dominate the story or become the focus. It's a quiet piece of symbolism that reflects Burton's heritage while also recognising Ben Robinson's passion and the remarkable contribution he's made to the football club. Like the shirt itself, it's about rewarding those who take a closer look."

Manufactured using Admiral's high-performance fabric technology, the Third Shirt combines lightweight comfort with a bespoke design created to perform at every level of the game. Engineered for matchday performance while maintaining a premium look and feel, it offers supporters a shirt that is equally suited to the stands and everyday wear.