Autumn Winter ‘24 | Drop 1 'The Beautiful Game'
For over 100 years, Admiral has woven itself into the fabric of football, connecting the joy of the outdoors with the passion of the game. From the high-tech top fight stadiums to the picturesque local grounds scattered across the country, football still embodies the feeling that it truly belongs to everyone. Admiral Sports has been a part of this journey of over a century, every step of the way.
With the launch of the new Admiral Autumn/Winter 2024 collection, we celebrate the brand’s deep-rooted connections to all levels of football and the beauty that lies not only on the pitch but also in the surrounding landscapes and in the design of the apparel itself. This collection captures the essence of football’s inclusivity and the unique bond between the sport, its players, and its fans.
To bring this concept to life, the collection was photographed against the breathtaking backdrop of the Lake District's rolling hills, with a special focus on the ground of Ambleside FC. This location was chosen not only for its scenic beauty but also for its historical significance to Admiral, having designed their league-winning kit in the late 70s, a reflection of how Admiral’s presence can be found at all levels and corners of the footballing world.
The new collection revisits iconic silhouettes that have left an indelible mark on football fashion, diving into the rich Admiral archives to reimagine classic varsity jackets and panelled sportswear items, staples of the brand’s collections from the 1970s and 1980s. These pieces are not just a nod to the past but a reimagining of iconic designs for the modern sportswear consumer.
The result is a timeless capsule collection that serves as a reminder of our enduring impact on football and sportswear fashion. It is a celebration of the game’s heritage and the iconic styles that have defined eras.
The new Autumn/Winter 2024 collection is available now.
