Admiral x DMAs Football Kit

Australian indie rock band, DMA’S, have teamed up with Britain’s first sportswear brand, Admiral, to create a limited edition football shirt inspired by their fourth studio album How Many Dreams?. The album sees the band continue to branch out from the guitar-driven Britpop anthems of their first two records. This album sees the band experiment with many different sounds and genres. It’s a great blend of the three things they love, which are rock’n’roll, pop singalongs and electronic music. It was this push that inspired the design of the shirt.

Designed by Grammy nominated creative director Matt de Jong, the shirt reflects the patterns and styles seen throughout the album artwork.

Matt said “"I wanted this shirt to be bold, daring and highly original. The design is a set of elements in which the typographical effect is more important in conveying meaning than verbal significance. In this instance the typographic style represents the energy of their live shows - which the DMA’S are renowned for."