Journal

Admiral Sports Announced as Burton Albion’s New Technical Partner from 2026-27 Season

Admiral Sports is delighted to announce a new long-term technical partnership with Burton Albion, becoming the Club’s official kit supplier from the start of the 2026-27 season.

The partnership will see Admiral design and supply all matchday kits and training wear for Burton Albion’s men's and women's first team, academy, and coaching staff, marking the beginning of an exciting new chapter for both organisations. The agreement reflects a shared commitment to performance, innovation, and respect for football heritage, with further details and kit designs to be revealed at a later date.

This long-term partnership brings together a club with a strong sense of identity and community, and a British sportswear brand synonymous with football culture and authenticity.

“We are incredibly proud to partner with Burton Albion as part of our long-term return to the professional game. This collaboration reflects everything Admiral stands for: authenticity, performance, and a deep respect for football’s traditions. We look forward to working closely with the Club to deliver kit and training ranges that players and supporters can truly be proud of.” John Howarth, Chief Operating Officer, Admiral Sports

"Admiral is a brand with a deep-rooted history in the game, and we are excited to welcome them as our new technical partner. This multi-year agreement reflects our shared values and ambition, and we look forward to working closely together to produce kits that represent the Club, our supporters, and our community with pride, while supporting the ongoing development of Burton Albion on and off the pitch." Tom Mahon, Chief Operating Officer, Burton Albion Football Club


A Historic Return to the Football League for Admiral Sports

This partnership marks a significant milestone, representing the Admiral brand’s return to the Football League.

We were famously became the first brand to place its logo on a football shirt and have previously supplied kits for the England and Wales national teams, as well as some of the most iconic clubs in the game, including Manchester United, Leeds United, Tottenham Hotspur, and West Ham United.

The partnership with Burton Albion signals Admiral’s renewed commitment to elite football performance, British design, and meaningful club relationships, blending modern technical expertise with rich sporting history.

 

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