Admiral and Spice Girls Launch Limited-Edition ‘Spiceworld’ Football Shirt
At Admiral, our story has always been about more than sport – it’s about culture, identity, and the people who shape the game. That’s why we’re proud to announce a new collaboration with one of Britain’s most influential cultural forces: the Spice Girls.
The Spice Girls weren’t just a pop phenomenon — they were a movement. In the ’90s, they redefined what it meant to be a woman in the spotlight, bringing empowerment to the mainstream and inspiring millions of girls and women to embrace confidence, independence, and ambition. Their influence extended far beyond music and fashion; they made it clear that girls could be loud, competitive, sporty, and proud — values we at Admiral have championed since day one.
With this collaboration, we honour that legacy.
The design of the shirt is inspired by the Spiceworld era — a bold stripe pattern layered with a unique dot graphic, a custom crest referencing the group’s second album, and the unmistakable ‘Spice Girls’ name proudly across the front. These modern details are grounded in the heritage and authenticity of our classic Admiral logo.
Shot in the heart of London by an all-female creative team — from styling and direction to photography and film — the campaign features the rising stars of women’s football: a new generation of athletes who’ve grown up knowing they belong on the pitch as much as anywhere else.
Timed perfectly with the start of summer and a season filled with football and festivals, this isn’t just a nod to the ’90s. It’s a celebration of everything the Spice Girls stood for — empowerment, independence, and unapologetic self-expression. They once told girls they could do anything. And they did. That message resonates now more than ever.
At Admiral, we believe in telling stories through sport. This shirt is more than a piece of kit — it’s a statement of identity, history, and the unshakable belief that women belong everywhere: on stage, on screen, and on the pitch.
The limited edition Admiral x Spice Girls football shirt is available now
