Admiral And Fatboy Slim Launch Limited Edition 'Stand Or Fall' Football Shirt

Admiral have teamed up with Modfather Clothing and Brighton’s own DJ legend, Fatboy Slim, to launch a limited-edition football shirt that pays tribute to a city, a club, and a community.

Together, we’re celebrating Brighton, from the electric energy of the Big Beach Boutique to the unwavering loyalty of Brighton & Hove Albion fans. And in honour of that spirit, a portion of proceeds from every shirt sold will go directly to Martlets Hospice, where Norman Cook proudly serves as an ambassador.

Brighton runs in Norman’s veins. From co-owning the club to playing the first-ever gig at the Amex, he’s never just supported the Albion, he’s been part of its heartbeat. And for us at Admiral, that kind of passion mirrors everything football stands for: unity, energy, and shared highs, whether on the terraces or in front of thousands at a show.

The shirt itself is rooted in Admiral history, a cult design from the mid-90s, originally worn so briefly it's become the stuff of Albion legend. Inspired by the Liam Brady era and nodding to his time at Inter Milan, this reimagined piece captures a turning point in Brighton’s story, when fans across the country rallied to save their club.

Back then, the Goldstone Ground was gone, the club nearly lost, and survival hung on a single result: a final-day draw at Hereford United that kept Albion alive. It was the beginning of an incredible journey. As Norman once said: “We’ve come a long, long way together, through the hard times and the good.”

This collector’s edition shirt is a tribute to that journey. Limited to just 500 individually numbered pieces, each shirt comes in a premium presentation box and includes a hand-signed print by local artist Jamie Eke and Norman Cook himself.

To mark the launch, Norman invited us into his home for a one-of-a-kind interview and photoshoot.